The NFL is one of the last major American sports leagues to sign official betting deals. In an announcement today, the NFL named three sportsbooks as official betting partners. These companies will have exclusive access to league data and can use that information to promote their relationship with the league, and tie their brand to statistics. If the agreement is successful, the NFL will receive nearly $1 billion in revenue from the deals, but can opt out after three years. That’s a big deal for both sides.
In February 2018, U.S. sports betting became legal in Nevada and New Jersey. Caesars Sportsbook is the company’s third partner after the NBA, XFL, and MLB. PB Sportsbook also launched its sports betting website in Indiana earlier this week. It is available in all three US states. As the official betting partner of the NFL, the company’s app should always be on your mobile device for the latest NFL odds. It’s particularly important if you’re betting on a team other than the Tennessee Titans.
The partnership between the two companies will include a range of marketing and advertising initiatives. BetCity will promote its branding during the pro games. During the FIH Hockey Pro League matches in Nijmegen this May, you can see its logo everywhere. BetCity’s deal with the FIH was forged through Sportradar, the FIH’s official betting data provider. FIH President Melvin Bostelaar cited the Dutch national team as one of the best teams in the world.