The sports betting market is booming. Major leagues have welcomed the growth with open arms. Some of these teams have formed exclusive partnerships with major betting providers. These relationships can be mutually beneficial. They allow companies to align on a common vision.
MLB has been actively searching for new partnerships. It expects to find more deals in the near future. It has already held discussions with a number of sportsbooks. One partner, MGM Resorts, has been identified.
It will also make a retail sportsbook at the Great American Ballpark in Arlington, Texas. The upcoming opening will mark the second BetMGM sportsbook to operate at a Major League Baseball stadium. The company plans to offer a branded suite, VIP experiences, and club seats.
It is estimated that the market will be ready by Thanksgiving. There is a little uncertainty on when Betfred and Fanatics will launch. Both operators told regulators they would not be ready for November 23.
In addition to MLB’s official betting partnership, the PGA Tour has an exclusive partnership with FanDuel. The PGA Tour needs to be more proactive in the approach it takes with sports betting content. This will include focusing on content that fans are looking for.
While the legalized sports betting market in Maryland has only just started, it is expected to bring in an additional influx of fans. The market will be open during the 2022 Super Bowl and the playoffs. There is also a chance that Maryland will offer sports betting in other locations.