As U.S. sports betting became legal, NASCAR needed an official data product and betting solution for its fans. To solve these issues, NASCAR decided to develop an official sportsbook product. With over 25 in-race bet types, this data-powered solution provides sportsbooks with a highly engaging live betting experience for fans in regulated states. Below is an explanation of the various benefits of NASCAR’s official data-powered solution.
NFL: Since the NFL allows sports betting, the league has looked to develop partnerships with companies that will benefit the fans. The NFL is the last major league to sign an official betting agreement. ESPN, DraftKings, and FanDuel are three of the NFL’s official betting partners. They will get access to official league data and can tie their brands to statistics. If the agreement goes through, they will pay the NFL nearly $1 billion in revenue. Afterward, the NFL can opt out of the partnership.
MLB: The NFL has also been pursuing a deal with MGM books to use NBA logos on oddsboards. But unlike NFL betting, the NFL’s official betting data is not regulated by gaming rules. If other leagues want to do the same, they can approach sportsbooks. William Hill U.S. CEO said that his company receives daily calls from teams looking for a sponsorship deal. As a result, these deals are not limiting the NFL’s reach.