NFL officials and teams are working together to bring sports betting to the NFL. The league has reached multiyear agreements with DraftKings, FanDuel, and Caesars Entertainment to develop official betting content. The NFL is also planning to integrate betting content into NFL Network broadcasts this fall. The NFL’s goal is to make sports betting a mainstream business in the United States.
Official sports betting partnerships are booming on the media, as many industry players join forces. Unlike in the past, these deals are not one-off deals, but huge portfolios of extensive relationships. DraftKings, for example, is a market leader with a large number of partnerships in multiple states. In the United States, sports betting partnerships are allowed by law.
New York sports betting is expected to begin on January 8, 2022. A sportsbook lounge will open inside Citi Field. It will have betting machines and an app for legal sports betting. Caesars will also be the official betting partner for the New York Mets. In the future, online betting will become available in New York City.
A new partnership between the PGA Tour and betting operators is also a big deal for the Tour. Adding in betting to a tournament will bring greater fan engagement. Fans will have more ways to wager on their favorite teams and players, and they can interact with PGA Tour representatives and other sponsors.