NFL’s new official betting partners will have exclusive access to data about games and teams. This partnership will allow NFL and sportsbooks to market their relationship and tie their brands to the league’s statistics. In return, NFL will give the sportsbooks a percentage of the proceeds of wagering on NFL games. If the five-year deal is a success, NFL will get nearly $1 billion. If not, the NFL can opt out of the agreement.
As sports betting became legal in the U.S., Nashville SC needed an official betting solution and data product for their customers. They partnered with Wagr, a social marketplace that turns verbal bets into official bets and calculates point spreads. The company, founded by two former Harvard students, will have an exclusive presence at the new stadium, opening activation tents. It will also make betting in the official sportsbook platform even easier.
The new NBA’s agreement with MGM allows the bookmaker to use the league’s logo on oddsboards. While this decision isn’t dictated by gaming regulations, it’s likely that other sports leagues will follow suit. According to William Hill’s U.S. CEO, there are “many requests” from teams looking to sign a sponsorship deal. Regardless of the legality of sports betting, it will benefit the players and the leagues.
As more states legalize sports betting, New York is catching up. Sports betting in the Big Apple was launched in 2021 in New York by DraftKings, FanDuel, Rush Street, Caesars, and Rush Street. Several other sportsbooks have also launched their mobile apps. In 2022, PointsBet and BetMGM will launch sports betting in Louisiana. If the New York state sports betting legislation passes, Super Bowl LVI will be legal in the Big Apple.