This fall, the NFL will announce its official betting partners. Three sportsbooks will join the NFL as official partners. These organizations will have access to official league data and will promote their partnership with the league. NFL marketing will tie their brands to on-air and online statistics. The NFL will be free to opt out of the official betting partnership in years three and four. But if it doesn’t work out as planned, it will have no other choice but to seek alternative partners.
The NFL concluded that it would be ideal if sports gambling legislation included substantive licensing requirements, clear markets, and protection of consumers. It would also prohibit insider betting, and put the onus on sports betting operators to prevent this behavior. However, before it could become a reality, it needed the support of all 32 team owners. The owners are divided into four groups. Those who support the legislation should be proud of it. In order for the bill to become law, it needs the support of the NFL owners.
The agreement is not limited to sports leagues. For example, Crownbet is the official wagering partner of the Australian Football League. In the English Premier League, nine of the 20 teams had sponsorship deals with gaming companies last season. And until recently, gambling companies were banned from the sponsorship of NBA jerseys. However, the NBA is also a sports league, and if it’s allowed, it will most likely be open to the idea of betting on a major sporting event.