NFL Announces Partnerships With Betting Operators

The NFL has signed agreements with several betting operators to incorporate betting content into its broadcasts. The league expects to generate $270 million in revenue this year with the new deals. The NFL also announced partnerships with FanDuel and DraftKings, which will integrate betting content into NFL Network broadcasts this fall. Those partnerships will give fans access to odds-based content on their favorite teams and players.

In July 2021, WynnBet will become the official sports betting partner of the Colorado Rockies. The partnership will include signage inside Coors Field and a ceremonial first pitch before games. In addition, PointsBet signed a five-year deal with the University of Colorado. This partnership is the first between a sports betting operator and a Division-I athletic program outside of Nevada.

The NFL believes that an ideal sports gambling law would include substantive licensing requirements and protect consumers. The NFL also wants to prohibit insider betting, putting the onus on operators to prevent it. The NFL needs support from the 32 owners of NFL teams to pass its proposed legislation. There are four groups of NFL team owners: the owners of the NFL, the league’s partners, and the owners of individual teams.

In addition to ESPN, Fox Sports and NBA players, owners of several teams have stakes in DraftKings, a fantasy giant turned sportsbook. Fox has also launched a sportsbook called Fox Bet, marking the most aggressive move by media companies to incorporate gambling content. ESPN has also partnered with the Las Vegas sportsbook Caesars. Official betting content is not yet widely available in most of the NFL’s games, but it’s expected to grow over time.