NFL is going official with sports betting this season. The league has struck a multiyear agreement with DraftKings, FanDuel, and Caesars Entertainment, granting them exclusive access to NFL content. This will allow bookmakers to integrate betting content into NFL Network broadcasts this fall. Some sports leagues are worried that unofficial betting data will compromise the integrity of games. However, others believe that the NFL is moving in the right direction.
The NFL is not alone in trying to increase its revenue streams. Since the Supreme Court ruling in May, seven states have legalized sports betting and taken in about $8 billion in bets. Other states are expected to follow suit in the coming months, including Washington, D.C., Iowa, and Montana. Nearly 70 percent of states are expected to offer legal sports betting by 2024. In an effort to further boost the sport’s popularity, the league is working to ensure that more sports leagues become official betting partners.
There are many benefits to becoming an official betting partner. For instance, the MLB can benefit from the extra cash from the sports betting. Many MLB teams use official betting sites as an extension of their marketing campaigns. Official betting partners have lower marketing costs and can help increase their brand recognition. Whether you’re an avid fan of horse racing, a sports betting site will provide a reliable, easy-to-use betting solution. Just be sure to choose a licensed company, because the odds and payouts are generally better.