Official betting deals are becoming increasingly common in the sports industry. Major leagues are partnering with sportsbooks to increase revenue and to incorporate gambling into their broadcasts. The NFL recently announced three new official betting partners. These companies will receive exclusive league data and can promote their relationship through marketing and other strategies. The NFL also plans to offer its brands an opportunity to be directly tied to on-air and online statistics.
The two organizations will share exclusive rights to their respective markets and will operate under a three-year content and marketing agreement. As the first OBO outside North America, bet365 will operate in the United Kingdom, Ireland, Australia, and Canada. The partnership will allow bet365 to promote its brand through advertising on TOUR-sponsored media and on partner platforms.
MLB is also a proponent of legalizing sports betting. It has five franchises in California and has been a major advocate for legalizing betting since the 1992 Supreme Court ruled in favor of sports betting. In addition, MLB is dedicated to protecting the integrity of games and creating a safe environment for fans. In fact, Proposition 27 has a number of strong integrity provisions that will help protect the integrity of sports betting in California.
In addition to MLB, the Arizona Diamondbacks have recently entered the state’s sports betting market. The Arizona team has been a part of the Phoenix metropolitan area since 1998, and they are currently the only MLB team based in the state. The team won the 2001 World Series in their fourth season, setting a record for the fastest World Series victory in MLB history. Since then, the Arizona Diamondbacks have partnered with Caesars Sportsbook and opened a retail location at Chase Field. The Arizona sports betting market is a perfect opportunity for avid sports betting fans to enjoy MLB betting in the state.