The NFL is the latest major American sports league to sign on with official betting partners. The league has a multiyear deal with DraftKings, FanDuel and Caesars Entertainment. This deal grants the companies exclusive rights to NFL content and allows the league to include betting content in NFL Network broadcasts. As of April, the NFL expects to make $270 million from official sports betting partnerships.
The NBA and NFL have partnered with a number of companies to expand their fan bases and grow their revenues. Those companies include 888sport, BetMGM, and FanDuel. The league recently became the exclusive daily fantasy partner of FanDuel. In addition, the partnership extends to Canada, where sports betting was legalized last summer. The companies are also bringing custom content to NHL-controlled media channels.
The odds on a game are the official odds, which are based on a number of different factors. First, the game state must be determined by the sportsbook. A team’s starting pitcher, for example, may change the odds of a game. Second, the betting odds will change as the game progresses.
The PGA Tour has also signed a three-year marketing and content partnership with bet365. Bet365 will be the official betting operator outside North America. The deal will also make them the exclusive provider of odds on the PGA Tour website. In addition to this, the company will also provide the shot tracking platform TourCast.