As part of the NFL’s official betting deals, sportsbooks can get exclusive access to league data. This will allow them to market their relationship with the league, tie their brands to statistics, and more. If the five-year deal is successful, the NFL will pay out nearly $1 billion to its betting partners. The NFL will also have the right to revoke this agreement if the betting relationship does not produce desired results. However, the league is hopeful this move will help it grow its business.
To be able to offer these types of experiences, a brand must provide official data to the betting website. Golfers can’t know their shot distance without official data, and without it, “squatters” can price their bets as they see fit. Having this information will make it easy for the betting site to provide the most accurate data. Official data is also essential for video highlights. The partnership will be beneficial for both sides.
In addition to partnering with the NFL and NBA, Rush Street Interactive also announced a partnership with the NBA. In addition, the NBA and XFL have made betting on their games official, while a number of other sports leagues are partnering with sportsbooks to promote their products. While the NFL championship weekend in Louisiana saw 3.4 million transactions, the Louisiana sportsbook had over 4 million during the same period. The new partnership will help both companies promote their products and help fans get the most out of them.