In addition to betting on NFL games, NFL teams have partnered with other sportsbooks. Genius Sports monitors these relationships, so it’s difficult to say which ones will be the most beneficial for sports fans. However, some sportsbooks have been able to maintain their relationship with the NFL while still marketing the league. These partnerships are especially beneficial for fans who follow local teams. Because of these advantages, these teams have been able to attract a wider audience with their sports bets.
The partnership is one of the first between a major sports betting site and an association. Betfair is a part of Flutter Entertainment plc, which sponsors the NFL and the Titans. The company is also a partner of the Nashville Predators, which regularly sell out Bridgestone Arena, the team’s home arena. While they didn’t make the playoffs in their first five seasons, they have since reached the finals of the Cup several times.
The PGA Tour and DraftKings recently announced the expansion of their long-term marketing relationship. The two organizations are now designated as “Official Betting Operators” of the series. The deal also includes the designation of DraftKings as the first official daily fantasy game of the PGA Tour. The two companies have been collaborating on sports betting since 2012 and plan to expand their partnership for several years to come. The agreement paves the way for increased revenue for both companies and the NASCAR fans.