When it comes to official sports betting partnerships, there’s a lot more than meets the eye. Companies like the NFL, PGA Tour, and DraftKings are putting their own spin on gambling content. These deals are a way for both parties to market themselves, and for the NFL to promote the league’s relationship with betting operators.
The NFL hasn’t announced any official betting partners yet, but they have spoken to gaming operators and governing bodies. They’ve also conducted research. In the process, the NFL found that many fans prefer sportsbook apps over in-stadium betting kiosks.
For now, the NFL has forged partnerships with three sportsbooks. Caesars, FanDuel, and DraftKings are all on board. They’ve all signed multiyear deals, and the league is preparing to introduce their betting content into the NFL Network broadcasts this fall.
The NFL will sell six sportsbook commercials per game to its approved sportsbook partners. They’ll also incorporate betting lines, spreads, and free-play games into the broadcasts.
Sportsbook operators will gain access to the official league data. If a game is canceled or postponed, the sportsbook will void any bets. It will also void bets if the home team is leading.
The PGA Tour has an exclusive partnership with FanDuel. It has expanded its content relationship with the Tour, and is planning to offer branded fan experiences during the Memorial Tournament. A new retail location for betPARX will open in May of 2022).
During the 2020-2021 season, the amount of money wagered with the PGA Tour’s official betting operators rose 50 percent. While the increase isn’t enough to make an impact on the main telecasts, it does illustrate the increasing popularity of golf in the U.S.