NFL Signs Deal With Three Sportsbooks to Become Official Betting Partners

The NFL signed a marketing agreement Thursday with three sportsbooks to become official betting partners. The deal allows the sportsbooks access to official league data, allows them to promote their relationship with the NFL, and ties their brands to statistics. The NFL will pay the sportsbooks nearly $1 billion in the next five years if the deal holds up. The NFL can choose to opt out at any time during that time. But if it fails, it will remain in the running.

The company plans to use the partnership to offer fans branded fan experiences during the Memorial Tournament. The new experience will enhance the fan experience. The company entered the sports betting space with the Memorial Tournament, and it has leveraged its influence to become the official betting partner of the entire PGA Tour. As an official betting partner, betPARX will have access to PGA Tour intellectual property and video highlights. This partnership will give bettors more choice in how and when to wager.

The NFL and other sportsbook operators are experimenting with betting content. The NFL has partnered with many online sportsbook operators to introduce betting content. In the past, the league did not allow sports gambling content on national television broadcasts. But since then, the league is aggressively expanding its partnership program. The NFL has partnered with DraftKings, FanDuel, and Caesars. These deals are expected to generate $270 million in revenue for the NFL this year.