The NFL is the latest American sports league to announce official betting deals. Its announcement of three sportsbooks that will provide official league data is a boon to betting companies, who can tie their brand and products to the statistics. If the five-year agreement works, the NFL will receive nearly $1 billion in revenue, although it is possible to opt out after three years. In the meantime, other sportsbooks have signed deals with the league to offer wagering on games.
The PGA Tour has teamed up with bet365 to launch a new golf betting platform. As the Official Betting Operator for the PGA Tour in the UK, bet365 will have rights to use PGA TOUR trademarks and advertising on partner platforms and media. It will also be responsible for marketing and advertising the golf tour in all of these territories. The PGA Tour and bet365 will work together to promote the new partnership.
Caesars Sportsbook is also looking to break into the NBA by launching an official betting lounge at the Rocket Mortgage FieldHouse. BetRivers is also gaining ground in the sports betting market with its app. It is easy to use and offers a range of features, including a rewards program. It also boasts a host of new games each month. For a more personalized sports betting experience, try betting on the official website of your favorite NBA or NFL team.