The NBA has just announced a multiyear deal with BetPlay, one of the leading multichannel sports betting operators. The deal makes BetPlay the NBA’s official betting partner in Colombia. The deal will also give BetPlay exclusive access to league data for in-play betting. Without this data, squatters can price bets without any basis, and the players can’t know how far their shots will go if they can’t see the stats.
Despite the legality of sports betting, some jurisdictions are still prohibiting it. For example, in Tennessee, sportsbooks are only allowed to accept bets on games in the state. They are required to hold 10% of the money they collect in wagers, a higher percentage than the average jurisdictions. As such, the Virginia Lottery will be a key player in shaping the future of the sports betting industry in the state. However, it will be a while before the new rules and regulations are set.
If the NFL were to allow other sportsbooks to sell betting data, they would be allowed to use the team names in gambling content. However, this would likely alienate casual fans. Nonetheless, ESPN has built a Las Vegas set specifically for betting content. And, while Oklahoma doesn’t allow sports betting on its main television network, the state may allow gambling by tribes. However, the process is grinding slowly. Nevertheless, it could be possible in the future.