Unlike some sports, the National Football League (NFL) has been cautious in infusing its games with betting content. It has also been hesitant to use team names in gambling content. However, it’s now moving into this area head first. The NFL has partnered with sportsbooks and sports-related companies to produce gambling content. It’s expected that sports betting will increase in popularity in the U.S. This year, the NFL expects to generate $270 million in revenue.
In April, the NFL announced its official sports-betting partners. The New York Jets, Arizona Cardinals, and Los Angeles Rams are among the teams that have forged deals with the betting operators. The league also has partnered with DraftKings, FanDuel, and WynnBET.
As part of the deal, the NFL will license video and official data to sportsbooks. The NFL will also put onus on operators to prevent insider betting. The league also provides gambling-related training to its players. The NFL has even partnered with an analytics firm to test the feasibility of using video licensing overseas.
One of the most interesting things about the deal is that it marks the first time that an NFL team will be a sportsbook sponsor. In the past, a team had to be part of a league to sponsor a sportsbook. However, the NFL has allowed sportsbooks to sponsor teams in states where betting is legal.
The deal also includes a unique PointsBetting product. Each bet is resolved using league data, which means the wagerer can win or lose more on a bet depending on a team’s score differential.