The NFL will have official betting partners for this season. The league announced a multiyear partnership with DraftKings, FanDuel, and Caesars Entertainment. The deal will allow these sports betting companies exclusive access to NFL content and will pave the way for NFL Network integration of betting content this fall. Here’s what it means for fans. In short, official betting partners will be allowed to sponsor teams, players, and events. But does this mean that football fans can now bet on their favorite team?
Since official betting was legalized in the U.S. in 2018, the NFL and its official betting partners have taken advantage of the opportunity to enhance the fan experience and expand their reach. Besides getting access to official league data, these sportsbooks will also be able to leverage their relationships with the NFL and tie their brands to the league’s statistics. As a result, fans can now bet on their favorite team while watching the NFL on their favorite television shows.
The partnership with the NFL is a good step for both parties. The NFL has long criticized sports betting, but in recent years, it has been a positive step for the league. Sportsbooks in Tennessee must use data provided by official leagues to determine the odds on a game, which makes them more trustworthy and legitimate. However, the NFL’s integrity has been upheld despite the sports betting industry’s first season. So far, the NFL has managed to stay the course.