If you’re a fan of sports betting, you probably have heard about the NFL’s quest for official sports betting data. This entails finding ways to incorporate gambling content into stadiums and the league’s TV broadcasts.
As cord cutting disrupts the business model of many media companies, the NFL is doing its part to acquaint fans with the wonders of sports betting. For example, they’re now permitted to display signage in the stands and offer free-play games. They also announced a new sports betting app, Fox Bet.
The NFL has also forged a few partnerships with betting operators. Sportsbook giants such as DraftKings, FanDuel, and WynnBET are lining up with the league.
The NFL is also testing the waters overseas. They’ve found the most illegal sports betting happening on smartphones. Moreover, they found that fans prefer a sportsbook app to an in-stadium betting kiosk.
The UFC is another sport that’s looking to jump on the gambling bandwagon. They’ve signed an agreement with draftKings and will gain the rights to use the UFC’s marks.
The PGA TOUR has also tapped into the gambling universe. The tour will offer a multi-year marketing and gambling partnership.
While the NFL hasn’t taken the plunge just yet, they’ve been testing the waters by announcing a sports betting contest with studio analyst Terry Bradshaw. In addition, they’ve also branded the first sports betting app in time for the Super Bowl.
The PGA TOUR also announced a multi-year marketing and gambling partnership with DraftKings.