The PGA TOUR has announced a three-year marketing and content agreement with bet365, making the company the official betting operator for the tour. This deal marks the first time that an OBO has been appointed outside of the US, and will be effective immediately. Bet365 will operate in the United Kingdom, Ireland, Australia, and Canada.
NFL and other leagues have partnered with betting operators to integrate gambling content into broadcasts and stadium experiences. The leagues hope to generate $270 million in revenue this year from their partnerships with sportsbooks. That’s a significant amount of money for the NFL. While this isn’t enough to fully eradicate gambling in NFL games, it’s a major step in the right direction.
NBA teams have made deals with betting companies to promote their products and services. For example, Crownbet is the official wagering partner of the Australian Football League. The English Premier League has also signed sponsorship deals with gambling companies. Until recently, betting companies were prohibited from sponsoring NBA players’ jerseys. However, these deals are expected to become more widespread in the United States.
Louisiana sports betting is also live and thriving. The site launched on January 2022 and has become very popular. Bettors in Louisiana can place wagers on the New Orleans Saints, LSU Tigers, and New Orleans Pelicans. With Zion Williamson joining the lineup, the Pelicans are hoping to make some noise this season.