The PGA TOUR Makes Bet365 the Official Betting Partner

The PGA TOUR has signed a three-year marketing deal with bet365, making them the official betting partner for the series. Through the deal, bet365 will receive exclusive odds for the leaderboards and player pages on the PGA Tour website. They will also have access to TOURCast, which offers 3D renderings of every player’s shots. The company will also be responsible for all betting promotions for the PGA Tour in the UK, Ireland, and Australia.

While NFL teams wouldn’t use their team names in gambling content a few years ago, these days, the league’s media partners are jumping into the betting business head first. Fox, for instance, has launched its own sportsbook, Fox Bet, which marks the most aggressive push from a major media company. ESPN, meanwhile, has built a Las Vegas set and partnered with casinos to offer betting content. The NFL has been more cautious in its approach. Its research has shown that fans prefer betting through sportsbook apps over in-stadium kiosks.

Arizona’s only MLB team, the Diamondbacks, play in Phoenix. The team won the World Series in 2001 after just four seasons, which holds the record for the fastest World Series win in MLB history. As part of the official betting partnership, Caesars Sportsbook has a retail presence at Chase Field. This partnership enables sports bettors to bet on Arizona’s professional sports in Arizona.