Official betting is a new way to bet on sports in the United States. It is an attractive option for both sports bettors and sportsbooks. The product allows sportsbooks to take bets on every lap of each race, and provides fans with a highly engaging live experience.
Official betting is the solution NASCAR needed to power its sportsbook. It offers 25 different in-race bet-types. Bets are also placed on future events.
DraftKings is the first official betting operator. DraftKings will get access to the league’s official data. They will also have the rights to advertise on TOUR media, and will use the TOUR’s trademarks in its mobile sportsbook app.
After three years, the NFL can opt out of the agreement. It will then be up to other sportsbooks to sign on. In addition, the deal will not be allowed to be marketed outside of the local area.
As an official betting partner, DraftKings is able to offer their fans in-game promotions and pre-game betting programming. It will also have the right to distribute highlights to users. This partnership is estimated to be worth $350 million.
FanDuel Sportsbook has also signed a deal with the Nets. Betway announced partnerships with six NBA and NHL franchises in March 2021.
Another popular sport to bet on is NASCAR. There are multiple betting markets to choose from, including Penn National, Fubo, WynnBET, and many others. Betting is a very lucrative business, and sportsbooks are eager to get in on the action.