The Rise of Official Betting in Professional Sports

While it was once illegal in most states, official betting has become virtually unnoticeable in professional sports in the United States. A few years ago, NFL player Calvin Ridley was suspended for four seasons after being caught betting on a game for as much as $4,000; however, that is no longer the case. With this law repeal, more players are taking advantage of the opportunity to bet on the games they love. Here are some of the more notable examples.

The PGA TOUR and FanDuel have extended their partnership to 2024. The agreement will continue their collaboration to bring odds-based content to fans. In addition to ad placements in TOUR media and distribution of video highlights to FanDuel bettors, the two companies will also offer branded fan experiences during the Memorial Tournament. This will further enhance the fan experience at the event. The PGA Tour is excited to have these brands as official betting partners, and bettors will benefit from the partnership.

While the NFL and NBA have already announced their partnership with DraftKings, the two companies plan to keep their relationship going. As an official betting partner, DraftKings will have on-site brand exposure during MLB’s Postseason and Jewel Events. The two organizations will also debut their new brand during the T-Mobile Home Run Derby in 2021, which will feature an on-field “Hit It Here” trigger, as well as World Series tickets for fans. DraftKings has also announced two free-to-play pooling opportunities around the Home Run Derby. The winners of the two free-to-play pools will receive $50K in prizes, courtesy of the two new companies.