The NFL announced three new official betting partners today. The three sportsbooks will have access to official league data, and they will be able to promote their relationship with the league and tie their brands to statistics. If the five-year deal works, the NFL will receive nearly $1 billion from the betting companies, although the NFL has the option to rescind it after three years. But the league said it will be worth it in the long run for fans.
In addition, the company plans to offer branded fan experiences during the Memorial Tournament. This is a big deal for golf fans, and it shows the company’s commitment to enhancing the fan experience. In the first place, betPARX entered the golf market through the Memorial Tournament. Now, the company is parlaying its influence to become an official betting partner of the entire PGA Tour. The partnership will allow bettors to place wagers on every lap of every race. The result will be a highly engaging live experience for fans in regulated states.
The PGA Tour is a big fan of in-play betting, which allows golf fans to place a bet during an event, rather than before it begins. Unlike traditional betting, in-play betting is not based on player versus player, but rather is based on live action and not on past results. For example, a threesome is coming through the final three holes of a tournament, and Jon Rahm has 250 yards to the green on a par-5 hole.