NFL is the last major American sports league without an official betting partner. But that’s about to change, as three sportsbooks have been announced as official partners. With an official betting partner, sportsbooks will have access to official league data and can promote their relationship with the league by tying their brands to statistics. And if the five-year deal goes through, the NFL will be compensated nearly $1 billion, or the equivalent of $330 million, over the course of the deal. It’s unclear if the league will opt out of the partnership after three years.
Earlier this year, PGA Tour officials and bet365 announced a multi-year marketing and content partnership. Bet365 will become the Official Betting Operator of the series outside of North America. They will provide odds on the PGA Tour’s official website, TOURCast, and other PGA Tour properties in the UK, Ireland, and Australia. Additionally, they will become the official betting partner of TourCast, which offers 3D renderings of each shot during a live event.
In recent years, betting has become legal in the U.S., making the NBA an attractive proposition for sportsbooks and NASCAR fans alike. The sportsbooks are able to create customized head-to-head markets based on betting data. They are also able to offer the full spectrum of sports betting options, with numerous odds and market types available. In addition to NASCAR betting, sportsbooks can also bet on other major sports events and tournaments, such as the Super Bowl, the World Cup, and the Olympics.