The NFL will soon have official betting partners. A multiyear deal between the league and DraftKings, FanDuel, and Caesars Entertainment will give the sportsbooks access to official NFL data and content. The NFL plans to integrate betting content into NFL Network broadcasts this fall. But which sportsbooks will be the official partners? This is the big question. Below is a breakdown of the three main players. But which one is the most likely to be the right fit?
Betfair is expanding its footprint into sports. In January, the company announced that it will become the official betting partner of the Campeonato Carioca, the most popular regional football tournament in Brazil. The partnership allows Betfair to offer its customers enhanced odds on all of their favorite teams and players. In addition to providing odds for live betting, the company will also offer data on shot distance, which is important when placing bets on in-play games.
The partnership also includes video highlights and branded fan experiences for the PGA Tour. As the official betting partner of the PGA Tour, betPARX will elevate the fans’ experience during the Memorial Tournament. It entered the golf market with the Memorial Tournament and has leveraged its influence to become the official betting partner for the PGA Tour. In addition to video highlights, betPARX will also get access to intellectual property and marks from the PGA Tour.